Case Study: Clover Valley Dairy
The Clover Valley Dairy Case Study and Grading Rubric are in
Doc Sharing. You are the manager of Clover Valley Dairy, which has
no market research specialist. As manager, you must evaluate the
situation of the company.
Write a 3 to 5 page reply to Charles Krieger’s letter
concerning market testing. Your reply should include answers to the
three “Questions for Discussion” and should also explore the
purpose of the research, definition of the problem, and the design
of the study. Evaluation of the cost/value of the research should
also be included.