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Economy and Colonialism

Apply what you have read in Chapter 8 regarding colonialism and the
expansion of capitalism in modern industrial societies to the
article, “Marketers Pursue the Shallow Pocketed.”

Is the information being discussed in this article another example
of colonialism? Why or why not? Identify two potential positives
and two negatives direct marketing of the poor has on people and
their economies. What theory of development is most applicable to
the expansion of global markets to poor, low income, and indigenous


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