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IndividualMarketing Research Paper
Resource: Kudler Fine Foods Virtual
Organization
 
Use the Virtual Organization link on the
student website to access additional company information on Kudler
Fine Foods.
 
Write a 1,050- to 1,400-word paper in which you
justify the importance of marketing research in developing Kudler
Fine Foods’ marketing strategy and tactics. Include the following:
 
 

Identify the areas where additional market research is
needed.
Analyze the importance of competitive intelligence and analysis
regarding the development of Kudler Fine Foods’ marketing strategy
and tactics.

 
Format your paper consistent with APA
guidelines

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