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1) Big Fizz Co., a manufacturer of cola-flavored drinks,
wants to add packaged fruit juices to its existing product line.
Big Fizz must make some decisions regarding packaging and branding
of the fruit juices. These decisions would fall under which
variable of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through
specialty computer stores, electronics superstores, and its own
Internet site. The marketing mix variable that is being considered
here is:
A. Price.
B. Promotion.
C. Product.
D. Place.
3) Marketing strategy planners should recognize
A. target marketing should not be large and spread out.
B. Mass marketing is often very effective and desirable.
C. Large firms like General Electric, Target, and Procter &
Gamble are too large to aim at clearly defined markets.
D. target marketing is not limited to small market


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