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Resource: Kudler Fine Foods Virtual
Use the Virtual Organization link on the
student website to access additional company information on Kudler
Fine Foods.
Write a 1,050- to 1,400-word paper in
which you justify the importance of marketing research in
developing Kudler Fine Foods’ marketing strategy and tactics.
Include the following:  

Identify the areas where additional market research is

Analyze the importance of competitive intelligence and
analysis regarding the development of Kudler Fine Foods’ marketing
strategy and tactics.
Format your paper consistent
with APA guidelines.


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