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1.Discussion 7.1: Persuasive Communication
Read Chapter 5, “Persuasive Communication,” pages 143 – 178.
As you discuss formal and informal persuasion, speak from your own voice and give examples of times that you have used persuasion. How do your experiences relate to principles of persuasive communication?
What is persuasion?
How do ethics relate to persuasion?
How can you use communication to motivate yourself and others to take action?
What are some other takeaways (lessons learned) from the chapter?
Add value to the discussion by commenting in response to at least 4 of your classmates’ substantial postings, sharing your sharing your insights and experiences.
Start a new thread to post your substantial response by Thursday at 6 p.m.
Post comments by Saturday at midnight.
2. Letter of Complaint: Direct or Indirect Letter Style?
Imagine yourself as a customer who is writing a letter of complaint about a product that you bought.
As you write your complaint letter, play the role of a customer who is asking for a refund, not an exchange. Make sure to read Chapter 5, “Persuasive Communication,” in Professional Writing before working on this assignment.
Scenario: You bought a product that had a 30-day return policy. You are writing the vendor to ask for a refund, even though it is now a full 60 days since you purchased the item. (Add relevant details, such as what you bought, why you are returning the item, why the vendor should grant your request, and so on.) If you are not describing a real scenario, use your imagination.
When you format your letter:
Use your personal letterhead.
Create an inside address.
Set your paragraph controls at 0 and single spacing: follow spacing guidelines in your textbook.
Use Times New Roman font, size 12, as your letter would be hard copy.
When you compose your letter, determine if you should use a direct or indirect letter style. In selecting the approach, base your decision on principles discussed in your text.
This assignment is tied to your process message: When you write me your process message, discuss your approach and any challenges that you had with this assignment.
*** Also I need you to reply to 4 people in my class discussion after you have completed the assignment, I will send you a doc for it.


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