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Assignment #3: Chapters 10 and 11
1. Explain the difference between product items, product line and product mix? Give an example of each.
2. Explain what is meant by “branding” and what is the value of effectively branding a product line? How is Pepsi branded and how is it different from how Coke is branded?
3. Is the marketing of unsought products ethical?
4. If a product makes it through a rigorous development process, will it be sure to be a success? Why or why not? Give reasons for your answer.
5. Cite a product category in the maturity stage that is poised to be reinvented. Why do you think that the category you selected is ready to be “reinvented”.


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