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Please read the “Toyota’s European Drive ” case from chapter 8, and answer the following questions. It is important for you to read the chapter carefully before attempting to answer the assignment. The learning from reading the text must be reflected in your answers. Grading criteria for case studies are listed under “course information.”
1) Why did the Europeans try to protect their auto industry from Japanese imports, and do you think this was fair to European consumers?
2) Toyota has established production facilities in Europe to service European markets. Has Hyundai, Kia, or Honda followed the same strategy? If so, in which countries have they set up manufacturing, and are they the same ones where Toyota is manufacturing?
Note: A useful Web site for the case is where you can explore the European operations of the company in greater detail. Carefully review the PowerPoint slides for Chapter Seven.
Prepare your responses in no more than 4 typewritten pages (in APA Format).
There is no need to write too much. Try to stick to the points.
Conduct a spelling check carefully before submitting your response.
Concepts from Chapter 8 must be reflected in the essay
I will provide the following PDFs:
– Chapter 8 from the textbook – must cite chapter text in the essay.
– The Case Study itself
– PPT also mentioned above


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