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The store manager of a local independent grocery store thought customers might stay in the store longer if slow, easy-to-listen-to music was played over the store’s intercom system.
After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shoppers’ behaviors.
Answer the following questions
a. How would you operationalize the independent variable?
b. What dependent variables do you think might be important in this experiment?
c. Develop a hypothesis for each of your dependent variables.
Your paper needs to follow APA format and needs to be between 2 to 3 pages.


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